The prime focus of IPT has always been to bridge the gap between communicator, media & the reader/viewer. Over the years we have provided satisfactory media coverage services to all our clientele from different domains of the market.
Today we are tied up with 32 leading newspapers, 15 electronic channels & numerous magazines. At the outset, in the given scenario, we are positioned in a way we cover high density of readers & viewers across the state. Key factor being that we have a multi lingual approach. We do coverages in Telugu, Hindi, Urdu & English. As premium media partners with all major newspapers & electronic media we enjoy very good commercial advantage, hence giving a very economically viable service to all our clients across the region.
A part of our coverage funnel milestone is to do a detailed study of every client that comes to us with a coverage request. Our value proposition would be to add a news value to it, making the whole coverage look like comprehensive news coverage. This ensures a great viewership and attracts a lot of attention. As a part of our go to market strategy we sit and discuss with the client about the expectations & accordingly showcase our targeted channels/papers to achieve the same. We also have very attractive package deals based on annual or quarterly coverages.
Highlights of our coverages would be exclusive electronic channel coverages, articles on newspapers where there is nice response from the viewers/readers who are potential customers. This reflects mostly transcends in better sales for our clients. In many ways it’s a great return on investment. Also, the articles & coverages are available online for reference and future use. Lot of our clients add the coverages we do to their portfolio and testimonials.